VIII. Promotion and Development Division

id
287321
level (num)
1
level (text)
series
identifier (local_mss)
102864
max depth
8
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created
2013-05-01 16:13:46 UTC
updated
2018-06-04 19:45:49 UTC

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unitid
{"value"=>"102864", "type"=>"local_mss"}
unittitle
{"value"=>"VIII. Promotion and Development Division"}
physdesc
{"value"=>"303.5 boxes", "format"=>"simple"}
scopecontent
{"value"=>"<p>The Promotion and Development Division was responsible for all aspects of publicity for the Fair Corporation. Dating from the bond sales campaign of 1936, the records document the heady ballyhoo of the pre-Fair period through the scramble to recoup losses after the financial failure of the 1939 season. From early on, the division's management and operational structures were in a state of nearly continual flux, each change marking a new attempt to establish greater oversight, reduce redundancy and commit to more vigorous promotional strategies. Division directors included Charles C. Green, Perley S. Boone (also director of Press), C.E. O'Neil and Claude Collins (also director of Motion Pictures). (See the Division Organization and Reports file [box 1880, folders 5-7] for details on the division's internal dynamics.) Grouped here under six headings based upon department of origin or area of activity, the records evidence the division's varied approaches to raising funds, engaging government and corporate participation, and attracting the public to the Fair.</p>"}

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  1. Series VIII.A. General Administration and Operations [4/2]
  2. Series VIII.B. News Dissemination [8/7]
  3. Series VIII.C. Public Education Dept. [17/3]
  4. Series VIII.D. Public Relations and Publicity Activities [4/6]
  5. Series VIII.E. Research and Library [3/6]