- unitdate
-
{"value"=>"1929-1967", "type"=>"inclusive", "normal"=>"1929/1967"}
- date_inclusive_start
-
1929
- date_inclusive_end
-
1967
- unittitle
-
{"value"=>"Advertising and Promotion of The New York Times"}
- scopecontent
-
{"value"=>"<p>Includes memoranda and letters about ads and other promotional activities of the NYT, use of advertising agencies, tours of the NYT, promotional booklets and leaflets, ads in other periodicals, radio, and television, and reports on promotion costs and results. Also includes a consultant's report on the Promotion Department's organization and activities from 1945, a 1936 memorandum ordering all NYT's ads to carry the slogan \"All the News That's Fit to Print\", and AHS's 1929 memorandum to ASO suggesting the creation of a Promotion Department.</p>"}
- container
-
{"type"=>"box", "value"=>"91"}
{"type"=>"folder", "value"=>"1-2"}
- note
-
{"type"=>"did", "value"=>" See also: Automobiles - Detroit Luncheons\nBatten, Barton, Durstine & Osborn, Inc.\nEducational Activities\nFashion Show\nGrocery Manufacturers of America\nSlogans\nSyracuse University\nWelcome Wagon\nWQXR "}
- unitid
-
{"type"=>"local_mss", "value"=>"389551"}
- date_start
-
1929
- date_end
-
1967
- keydate
-
1929