Advertising

id
28632
level (num)
2
level (text)
file
identifier (local_mss)
389537
max depth
1
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created
2013-04-24 19:38:35 UTC
updated
2018-06-04 13:59:22 UTC

Description data TOP

unittitle
{"value"=>"Advertising"}
scopecontent
{"value"=>"<p>These folders contain correspondence, memoranda and reports on advertising rates, linage, and revenues, correspondence with advertisers about the cost of advertising and the position of advertisements, complaints, and problems involved with certain advertisements. Includes Monroe Green's 1965 memorandum on advertisers' attempts to pressure newspapers, which AHS used as background material for his oral history interview, AHS's 1943 response to a reader's complaint about advertising luxury items in wartime, a 1935 letter from J. M. Landis, Chairman of the Securities Exchange Commission, on rules for advertising new securities offerings, and AHS's 1933 speech on the role of advertising in newspaper typography.</p>"}
note
{"type"=>"did", "value"=>" See also: Abraham & Straus\nAmerican Association of Advertising Agencies\nAnnual Reports\nArt Directors Club\nBatten, Barton, Durstine & Osborn, Inc.\nBergdorf Goodman\nBest & Company\nBloomingdale's\nBook-of-the-Month Club\nBook Review \nChattanooga News\nChattanooga News-Free Press\nChattanooga Times\nCities Service Company\nConsumers Research, Inc. \nConsumers Union\nDeafness and Hard-of-Hearing\nHarper & Brothers\nInformation Bureau-Cross-County Store\nLiquor \nLord & Taylor\nLos Angeles Times\nMacy's, R.H., & Co, Inc.\nNational Book Fair\nNew York Times Magazine\nNews Content \nOhrbach's, Inc.\nPolitical Action Committee for Palestine \nSociety News\nSpanel, A. N.\nSpecial Sections\nStarr, Louis M.\nStoetzner, Eric W.\nTeachers In-Service Courses\nTelevision\nWMCA\nWQXR "}
unitid
{"type"=>"local_mss", "value"=>"389537"}

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  1. General
  2. Boycotts [2/1]
  3. Classified Advertising
  4. Color
  5. Financial Advertising
  6. Legal Advertising