{"value"=>"<p>Within this section is information regarding the means of promoting participation in the Fair and the stimulation of visitor attendance through the use of advertising, media outreach, publications, special events and publicity campaigns. Also included is information on earlier World's Fairs and international expositions gathered and utilized by the NYWF staff to guide them in their planning and organizational efforts [PR. and PR1.34]. Correspondence critical of the Fair, received from members of the public across the country addressing everything from the price of admission to the poor quality of the food, are located at the front of this section [PR.].</p> <p>Information about the earliest efforts to solicit interest in the Fair can be found in the prospectus sent to government and business leaders outlining the aims of the proposed exposition [PR1.00, Prospectus]. Under the heading Insignia [PR1.11] is extensive correspondence from national and international businesses in every sector, requesting permission to manufacture or advertise products using the World's Fair name or logo. This section contains artifacts and samples including fabric swatches, decals, medallions, maps, postcards, product wrappers and novelty items. Information on the \"Typical American Family\" contest along with a variety of other competitions designed to promote the Fair including needlework, limerick, beauty, dance and poetry can found under the heading of Contests [PR1.2]. Speeches delivered by Grover Whalen, Robert Kohn and other Fair officials as well as a copy of Lewis Mumford's 1935 address at the Progressives for the Arts dinner articulating some of the defining thematic principles of the Fair are available under the heading Speeches [PR1.41] A nationwide series of publicity Good Will Tours was launched as part of pre-Fair promotional efforts, and regional perceptions of the anticipated Fair can be found in these files [PR1.7, Stunts & Ideas]. Finally, the wealth of material filed under Advisory Committees suggests the wide degree of input sought and received from business leaders and special interest groups for suggestions and recommendations on boosting interest in the Fair [PR2. to PR2.3].</p>"}