- scopecontent
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{"value"=>"<p>Includes correspondence with C. H. Fuller about advertising accounts and rates, including ASO's refusal to publish circulation figures to justify rates (1896-1901); rate card (April, 1897); ASO's letter to Percy Procter about his refusal to accept current rates, arguing that a newsstand price cut to one cent had not diminished the quality of the NYT's circulation (1898); correspondence with Cyrus Curtis about his refusal to advertise in the NYT (1899-1905); list of major advertising contracts (November, 1899); ASO's letters about ads disguised as news items from agents abroad and financial advertising (1900); correspondence with and about George G. Benjamin, a men's apparel merchant, who refused to advertise in the NYT because of allegedly misleading ads by other apparel stores, and ASO's letter stating the NYT's policy on soliciting ads (1901); correspondence with MBO about George David's efforts to get the foreign advertising account of NYT (1910); correspondence about an advertising sales campaign involving the United States Food Administration (1918); Louis Wiley's letter to H. A. Saks on ad notes (1923); letter rejecting a proposal for exchange advertising with the Philadelphia Daily News; ASO's speech to the NYT staff on the achievement of 25 million lines of advertising (1924); text of F. F. Flanagan's speech to the NYT advertising staff on its successful campaign for Samson China, manufacturer of bathroom fixtures (March 27, 1925); ASO's speech to the Advertising Club of New York (1926); Col. McCormick's letter to ASO on the Financial Advertising Association's meeting on ad rates (1931); and memoranda by Louis Wily to ASO on advertising volume and rates, some with comparisons of other newspapers and their correspondence on special categories of advertising (1931-1933).</p>"}
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{"type"=>"box", "value"=>"48"}
{"type"=>"folder", "value"=>"4-10"}
- note
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{"type"=>"did", "value"=>" See also: Brooklyn Edition\nChattanooga News\nConsumers Guild of America Inc.\nDemocratic Party\nDonovan, H. M.\nDutton, E. P., & Co.\nEditor and Publisher\nEquitable Life Assurance Society\nFlorida\nFreeman, William C.\nHearn, James A., & Son\nInternational Advertising Association\nJews and Judaism\nKleybolte & Co.\nKnoxville Chronicle\nKnoxville Journal\nLetterpress books, Volumes 78g, i, k, m, o\nMacy, R. H., & Co., Inc.\nNational Association of Book Publishers\nNew Haven Times-Leader\nNew York Central & Hudson River R. R. Co.\nNew York Life Insurance Co.\nP & W Vacuum Cleaner Co.\nPathéscope\nPhiladelphia Public Ledger: Advertising\nPhiladelphia Record\nPhiladelphia Times: Advertising\nPolicy: Free Passes\nPresbrey, Frank, Co.\nPublishers Association of N. Y. C.\nRogers, Jason\nRoyal Baking Powder Co.\nSiegel Cooper Co.\nStocks and Bonds\nStockton, T. T.\nTaylor, Thomas D.\nVan Doren, J. E., Special Agency\nWanamaker, John, Stores\nWashington Office "}
- unitid
-
{"type"=>"local_mss", "value"=>"509426"}
- unitdate
-
{"value"=>"1896-1901", "type"=>"inclusive", "normal"=>"1896/1901"}
{"value"=>"1905", "type"=>"inclusive", "normal"=>"1905"}
{"value"=>"1908-1914", "type"=>"inclusive", "normal"=>"1908/1914"}
{"value"=>"1918-1933", "type"=>"inclusive", "normal"=>"1918/1933"}
- date_inclusive_start
-
1896
- date_inclusive_end
-
1933
- keydate
-
1896
- date_start
-
1896
- date_end
-
1933