id
1873338
level (num)
4
level (text)
file
identifier (local_mss)
3656307
max depth
0
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created
2026-06-11 16:03:15 UTC
updated
2026-06-11 16:04:13 UTC

Description data TOP

unitid
{"value"=>"3656307", "type"=>"local_mss"}
unitdate
{"value"=>"1969-1986", "type"=>"inclusive", "normal"=>"1969/1986"}
scopecontent
{"value"=>"<p>Letters, memoranda and other papers about AMR's participation in advertising sales meetings, advertising volume, proposals to generate additional advertising and their relation to news coverage, all-advertising section, and procedures to differentiate them and advertisements generally from news and editorial matter. Of special interest: Seymour Topping's memorandum proposing guidelines for all-advertising sections; related memoranda (1980-1982). AMR's memorandum on procedure for killing advertisements in an emergency (1980). Memoranda by AMR, Walter Mattson and others on tying expanded news coverage to advertising sales efforts (1974-1977).</p>"}
container
{"type"=>"box", "value"=>"48"}
{"type"=>"folder", "value"=>"8"}
note
{"value"=>"See also: Advertisers Influence on Newspaper Content and Policy, 1968-1981; News Content, 1966-1986; Sectional Runs, 1966-1971; Special Sections, 1967-1986; Type, Size and Design Six-Column Format, 1975-1977; Type, Size and Design, 1968-1985"}
date_start
1969
keydate
1969
date_end
1986
date_inclusive_start
1969
date_inclusive_end
1986

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