{"value"=>"<p>Management files consist largely of correspondence with clients generated by members of the executive, management, and sales teams of Artkraft Strauss Sign Corporation (referred to internally as Signcorp). Clients include advertising agencies, contractors, and corporate entities working directly with Artkraft Strauss, such as Coca-Cola, Anheuser-Busch, and Hiram Walker. Subject matter is administrative and account-related, including sales, letters of agreement, change and maintenance requests. Correspondence with executive officers of West Side Neon, whose assets were acquired by Artkraft Strauss in 1988, is also present.</p> <p>General correspondence files, which contain both chronological files and files alphabetized by client, are preceded by files identified by staff member. The content is consistent throughout the staff, client, and chronological files; researchers may need to review multiple files. Management staff represented here includes company president Mel Starr; Vice-presidents Herman Hirsch, Gene Kornberg, Michael Lettera, Philip \"P.J.\" Marshall, Robert Neuberger, Jonathan Starr, and Tama Starr (see also Series I.); controller Victor Balitzer; project managers James Manfredi (see Series III. B.) and Roger Mazzuchelli; salesmen Herbert Blank, Bill Levy, Chaim Ratki, and Lou Grasso; service manager Mike Peras; and executive secretary Helen Nielson.</p> <p>The material dates almost exclusively from the 1980s onward.</p>"}