{"value"=>"<p>Media played a major part in raising public awareness about CARE particularly through print and broadcast media. CARE advertised in newspapers nationwide including The Boston Globe, The New York Times, and The Los Angeles Times to solicit donations. Similar advertisements were taken out in subscription publications. CARE usually called for immediate financial support from the public for current disasters such as the 1985 earthquake in Mexico.</p> <p>A hallmark of CARE efforts to raise funding were theme campaigns such as Campaign for Africa, and Child Survival Campaign. These campaigns were packaged so that the potential donor would be educated about the crisis and persuaded to donate money. CARE also hired outside consultants to guide them in running a more effective operation for fundraising. During the mid 1980s, 61% of CARE fundraising efforts were targeted at Africa.</p> <p>The files contain advertisements, audio, chron files, correspondence, memorandum, notes, photographs, printed matter, and reports.</p>"}