- unitid
-
{"value"=>"*T-Mss 2015-018", "type"=>"local_call"}
{"value"=>"23201", "type"=>"local_mss"}
{"value"=>"b20869403", "type"=>"local_b"}
- unitdate
-
{"value"=>"1990-2011", "type"=>"inclusive", "normal"=>"1990/2011"}
- date_inclusive_start
-
1990
- date_inclusive_end
-
2011
- keydate
-
1990
- date_start
-
1990
- date_end
-
2011
- unittitle
-
{"value"=>"Richard Kornberg and Associates records"}
- physdesc
-
{"format"=>"structured", "physdesc_components"=>[{"name"=>"extent", "value"=>"20.49 linear feet", "unit"=>"linear feet"}, {"name"=>"extent", "value"=>"50 boxes", "unit"=>"containers"}, {"name"=>"extent", "value"=>"2 gb (780 computer files)"}], "supress_display"=>true}
- repository
-
{"id"=>"THE", "value"=>"Billy Rose Theatre Division"}
- abstract
-
{"value"=>"Richard Kornberg and Associates is a New York City-based performing arts press and public relations firm with an emphasis on promoting theatre productions, non-profit organizations, actors, and performers. The Richard Kornberg & Associates records date from 1990 to 2010, and consist of administrative and client files that detail the public relations and marketing campaigns managed by the firm."}
- prefercite
-
{"value"=>"<p>Richard Kornberg and Associates records, *T-Mss 2015-018. Billy Rose Theatre Division, The New York Public Library.</p>"}
- origination
-
{"value"=>"Kornberg, Richard", "type"=>"persname", "role"=>"creator"}
- bioghist
-
{"value"=>"<p>Richard Kornberg and Associates (RKA), formed in 1992, is a New York City-based press and public relations firm for the performing arts. RKA has represented numerous Broadway and off-Broadway productions, non-profit organizations, dance companies, theatres, and performers since its inception. Some notable productions they have promoted include <span class=\"title\">Rent</span>, <span class=\"title\">Hairspray</span>, <span class=\"title\">The Crucible</span>, <span class=\"title\">Jekyll and Hyde</span>, and <span class=\"title\">Death of a Salesman</span>. Among the organizations and theatres with whom RKA has done publicity work includes Second Stage Theatre, New York Theatre workshop, Rattlestick Playwrights Theatre, Casting Society of America, the Acting Company, and the Australian Ballet. RKA has also represented such performers as Savion Glover, Lisa Kron, Estelle Parson, and Brian Dennehy.</p> <p>Richard Kornberg and Associates was founded by Richard Kornberg, who began his publicity and marketing career as an apprentice for Joseph Papp's New York Shakespeare Festival at the Public Theatre in 1976. After being promoted to head of publicity, general press representative, and finally as spokesperson for Papp, Kornberg left the Public Theatre in order to start his own business in 1992.</p>"}
- scopecontent
-
{"value"=>"<p>The Richard Kornberg and Associates records date from 1990 to 2011, and consist of files utilized by the firm to manage marketing and public relations campaigns for performing arts organizations, theatre productions, and performers. The bulk of the collection is comprised of files for individual clients, however there is a small collection of administrative files that consist of general correspondence, files of theatre information, media and contact lists, unlabeled photographs, and short biographies of Richard Kornberg.</p> <p>Most of the client files contain background information, internal memoranda, photographs, and press releases, conveying RKA's plans to market and promote each client. Some files also include more detailed marketing strategies, correspondence with the client, press clippings, press kits, promotional posters, and video footage. These materials provide a glimpse into the manner in which theatre productions, organizations, and performers are promoted, and the array of strategies and techniques employed to do so.</p> <p>The most predominantly represented productions are <span class=\"title\">Hairspray</span>, <span class=\"title\">Jekyll and Hyde</span>, and <span class=\"title\">Rent</span>. These files hold a significant amount of photographs, which includes headshots and images from live performances, not all of which were ultimately utilized in the marketing and promotional campaigns. Also included are marketing strategies, and in the case of <span class=\"title\">Hairspray</span>, a marketing plan specifically targeting a \"tween\" audience.</p> <p>The Papermill Playhouse is the most prominently represented organization. RKA kept individual files of the theatre's productions, which includes <span class=\"title\">Death of a Salesman</span>, <span class=\"title\">Evita</span>, <span class=\"title\">Gigi</span>, and <span class=\"title\">Gypsy</span>. There are also correspondence, mailings, memoranda, programs, and photographs held in the theatre's files.</p> <p>RKA collected actor biographies, press clippings, and programs of their clients' previous work to create the background information files. The memoranda and correspondence files provide insight into RKA's planning and strategies, which include both internal communications and conversations with the client regarding RKA's plans and objectives. The press releases and clippings illustrate the coverage clients received after contracting with RKA. Photographs and videos contained in these client files are notable since not all these materials were utilized for promotional purposes, and therefore may not have been made available previously.</p>"}
- arrangement
-
{"value"=>"<p>Files are arranged alphabetically by production, performer, and organization name.</p>"}
- acqinfo
-
{"value"=>"<p>Donated by Richard Kornberg, 2015.</p>"}
- processinfo
-
{"type"=>"processing", "value"=>"<p>Compiled by <span class=\"name\">Heather Lember</span>, <span class=\"date\">2015</span>.</p>"}
- accessrestrict
-
{"value"=>"<p>Sound and video recordings are unavailable pending digitization. For more information, please contact the Theatre Division at theatre@nypl.org.</p>"}
- userestrict
-
{"value"=>"<p>The author/creator retains copyright of materials. For information on obtaining permission to publish, contact the Theatre Division at theatre@nypl.org.</p>"}
- dsc_type
-
combined
- extent_statement
-
20.49 linear feet (50 boxes); 2 gb (780 computer files)